Part of running a successful blog is monitoring website traffic. This can be easily achieved with the free google analytics WordPress plugin.
Why monitor traffic?
Think of monitoring your site traffic as a continual review of your site. Below are a list of features that are included with google analytics.
- Amount of traffic received per (day, week, month, year)
- Monitor what pages or posts are popular on your site
- What country does most of your traffic originate from
- How long do people stay on your site before leaving
- Demographics, age, percentage of male vs female
- Devices, stats on mobile vs desktop usage
- Bounce rates, user leaving your site after one page
All of this information is invaluable, as it allows you to asses how your site is performing and make adjustments accordingly.
How do I add google analytics to my website?
First, Create a Google Account most services google offers are linked to your Google Account. After you have created your account, next select the link Google Analytics, where you will be prompted to sign into your google account.
On the next screen you will need to provide google with information about your site, (Account Name, Website Name, Website URL, Industry Category, Time Zone), before you can ‘Get Tracking ID’.
Check that all the information has been filled in and, click “Get Tracking ID”. A pop up box will appear, asking you to agree to ‘Google Analytics Terms of Service Agreement’, click “Agree” to acquire your tracking code.
Free Google Analytics WordPress Plugin
Now that we have our tracking code, we need to add our code to WordPress. We are going to use the free google analytics WordPress plugin by MonsterInsights.
Sign into WordPress and select Plugins – Add New, then search for Google Analytics by MonsterInsights, install and activate. Once installed, the plugin will prompt you to configure your account, click on the link. Alternatively you can select Insights – Settings from the left hand side of your WordPress dashboard and you will see the screen below.
My tracking code ‘All Web Site Data’ has already been added. To achieve this, click on the link “Authenticate with your Google account” and sign into your Google Account, then click “Save”. Your tracking code has now been added and your account is authenticated.
To track your website stats, select Insights – Dashboard. All of your tracking information relating to your website can now be monitored directly from within WordPress.
Although the plugin is a great way to add your google analytics code to all pages of your site. I still recommend logging into your Google Analytics account for an even more detailed breakdown.